There was blood all over the floor…

…and it was mine.

I left it all out there on the stage.

Everything I had. Nothing held back.

I just completed my big 3-hour workshop this morning on
10 legal strategies that will accelerate the growth of your business.”

The program went off just as planned.

I arrived on time. It was 8am.

My printer was broken at home. No problem.
I went to the office and printed off seven copies of my handout.
It was 10 pages, back-to-back.
I attached my giveaway and my business card.

The camera man was there to film it…live, in color.
He had two cameras, a wireless mike, and good lighting.

The event felt good. I was ready.

It didn’t matter that only 4 people had registered.
It didn’t matter that only 3 of the 4 showed up.
It didn’t matter that the event organizer asked if I wanted to cancel due to the low number of signups.
It didn’t matter that I had pulled out all the stops to get this few people in the seats.
It didn’t matter that I had stayed up most of the night preparing and only got 1 hour of sleep.
It didn’t matter that half of the people who showed up got in for free.
It didn’t matter that I had put in 4 solid years to get to this point
and this event was the culmination of those 4 years of work.

Because I was committed.

I was committed to getting on stage and giving it my all.
I was committed to showing that my work was innovative.
I was committed to showing that it could help a lot of people.
I was committed to showing that I was brave enough to put my best work out there.
I was committed to getting on stage even if there was only 1 person in the audience.


I love what I do.
I am passionate about my work.
I am passionate about creating information products.
I am passionate about turning my dream into reality.
I am passionate about living my life fully, openly, and making a difference.
I am passionate about doing something even if it is hard.
I am passionate about finishing what I set out to do.

What happened?

Nothing. Everything. Nothing.

The presentation went great.
It went off exactly as planned.

I told my story. I made it real.
I connected with the audience.
I could see the heads nodding.
I gave my best information.
I shared my best tools, my secrets, my insights, my most valuable experiences.

During the breaks, I heard positive comments.
The content was good.
They were actively thinking how to apply what they had learned.
The energy was good.
They were upbeat, interested, engaged.

I had promised the world.
In an effort to get butts in the seat, I promised to share my best stuff.
I over delivered. I gave everything I promised.
I felt the effort was genuinely appreciated.

At the end of the presentation, I felt it could not have gone better.
The questions from the audience were good.
The comments were positive.

I asked for feedback.
It was stunning.

One person who had known me for a long time said
they were glad to know what I really did.
They had heard me talk about it many times,
but now they really got it.

Another person commented that it had totally changed
their thinking about their business.

The first person said the content was really a “must have”.
The problem was that what I was talking about was like leprosy.

Leprosy? Did he really say that?

I have heard many complaints about lawyers over the years.
But leprosy? I said nothing, but felt that was extreme.

He explained. Lawyers are like lepers.
If a leper says, “hey, no problem, I’d be glad to talk about my leprosy.
The reaction of the listener is still ‘no thanks, I’ve got to get away’.”

“No offense,” I thought. People often say to me
“you’re different from most lawyers.” I understand.
Many people have a strong aversion to lawyers.

The person who was providing feedback, further explained:
“People don’t like lawyers. There is a lot of resentment.
They don’t understand why lawyers charge so much to
produce a simple document they have created a hundred times before.
Even if your information is valuable, they don’t like hearing it.”

He further explained. “Your content is really good.
It shows how powerful the law is and how it can really help business owners.”

He then analogized it to the Catholic Church.
He had just talked with someone, a priest, I think.
The priest had said, “The Catholic Church is like a disgusting,
ugly, crusty old hand with a pearl inside.”

The person providing feedback helped connect the dots:
“That is what you’ve got. Your information is like the pearl.
You have to let people know you have this really great thing.”

He further advised, “Let people know that
you understand how bad lawyers really are,
but that the law can be really powerful.
You have this thing that can really help them.”

Leprosy, the Catholic Church, a crusty old hand?

Insightful, to say the least.

What do you do with that kind of feedback?
You put it all out there. The response was positive.
But you are up against a challenge that is bigger than you.

Is it a Martin Luther King moment?
Is it time to take on the challenge of a life time?
Is it time to turn around a negative impression
about the legal profession that is firmly engrained in so many people?

Or is it time to abandon the dream?
Is it time to adopt a new dream?

This is a watershed moment.

Don’t feel sorry for me.  I’m not hurt.
Just a little surprised.

I’m an entrepreneur.
I learn from experience.

What should I do next?
What do you think?

Roger Glovsky is co-founder of Indigo Venture Law Offices, a business law firm based in Colorado and Massachusetts, which provides legal counsel to entrepreneurs and high-tech businesses. Mr. Glovsky is also founder of InfoCrowd, a networking group for information entrepreneurs and an infopreneur himself, actively changing the way law is practiced by converting his legal knowledge into legal strategies.


7 Responses to “There was blood all over the floor…

  • Hi Roger,

    I would love for you to send me your presentation. I’m an entrepreneur and would love to provide you feedback.

    Your Friend Always, – Mike

    • Thanks, Mike!

      I’ll send you a note when the video is available. I’ll also post a link here. There is a huge backlash against lawyers today. My feeling it that content is not the problem. I have been working with entrepreneurs for over 25 years. I have never seen so much resentment towards lawyers, both in my practice as well as outside. I don’t take it personally.


  • Congratulations Roger!

    Your courage, commitment and passion are admirable and inspiring!

    I say follow your heart.

    But first – celebrate!

  • I say keep at it. I always enjoy listening to what you have to say 🙂 Have you considered giving presentations in conjunction with SCORE and/or the SBA?

  • I am proud of you, Roger. Like you said, you went out there and gave it your all. The people in the room were the ones who were meant to hear your message. I know what it feels like to put it all out there and ‘bleed all over the stage’. You learned a ton, you stayed true to yourself, and followed through with a goal. All of those make you a better man, business man, entrepreneur, and adviser. Stand tall, my friend. You did great.

  • Roger,

    First, thanks for writing such a heartfelt AND humorous narrative. Just want you to know how much I enjoy your writing style. It is anything but dull. And, imagine, you’re a lawyer as well!!

    Second, I can’t speak for everyone but I have given presentations that were painful and let’s just say they create a healthy sense of humility.

    Third, congratulations on your courage to do something new and uncomfortable. In the book, Failing Forward (a personal favorite of mine) there’s as wonderful progression showing before we can become masters we must play the role of fool.

    So take comfort in knowing that even if you feel foolish and feel some self-doubt, very few people are willing to do what you did which is to risk not looking good.

    When you take these risks and you learn from them as you so clearly did, you become a larger person and you step more and more into becoming a true leader.

    Think of this as Rock Star Training 🙂

    I’m going to add one small suggestion:

    I’ve reached out to you several times and you have been gracious and generous with your time and support. Please let me return the favor if you need it. If I can help you promote something or get the word out, etc. just let me know.

    Rock on!